Home Logo Concepts

Design direction

The Nexys logo concept

The mark developed for Nexys during this build - the wordmark, its monochrome and reversed variants, a stacked lockup, and an app icon.

Book a Demo Read the FAQ

In short: A logo is a system, not one file. The wordmark below is the core; the monochrome, stacked and icon variants exist so the mark survives a fax, a favicon, a trade-show banner and a dark video cover without being redrawn each time. Every file is exported at 3× on transparency.

The mark

Wordmark

Lexend Deca at its heaviest weight, tightened, with the X picked out in brand blue - the letter that makes the name distinctive - and a gradient dot standing in for the platform.

Wordmark - light backgroundsThe core mark: Lexend Deca 900, the X carried in brand blue, and a gradient dot marking the platform.Download PNG

Wordmark - dark backgroundsReversed out, with the X lifted to Blue 400 so it holds against navy.Download PNG

One colour

Monochrome

The version that still works when colour is not available - the test most logos quietly fail.

Monochrome - inkOne colour, for print, faxed documents, and anywhere the gradient can't reproduce.Download PNG

Monochrome - whiteFor photography, dark video covers, and single-colour merchandise.Download PNG

Lockup

Stacked with a descriptor

For audiences meeting the name for the first time, where the mark alone does not say what Nexys does.

Stacked lockupThe mark over a descriptor, for first-touch contexts where Nexys may be unfamiliar - decks, trade booths, PDF covers.Download PNG

Small sizes

App icon

At 32px the full wordmark is unreadable, so the X carries the brand alone - the same letter the wordmark already emphasises.

App icon - gradientThe X carried alone in the CTA gradient, with the dot as a corner accent. For favicons, app tiles, and avatars.Download PNG

App icon - navyThe restrained version, for dark UI chrome and places the gradient would shout.Download PNG

Exploration

Five other directions

The wordmark above sets the name in type. These are marks - ideas about what the logo should SAY, each argued from what Nexys does rather than from what looks current. Shown large, in a lockup, and at favicon size, because a mark that only works big is not finished.

NEXYSNEXYS

NexusA hub with three parties joined to it.The literal meaning of the name, and the thing the platform actually claims: broker, lender and vendor working one file instead of emailing three copies of it.

NEXYSNEXYS

FlowThree rising bars - a loan advancing through its stages.Reads as momentum and as a pipeline view at the same time. Closest to the product's day-to-day: a file that keeps moving instead of stalling between hand-offs.

NEXYSNEXYS

CrossingTwo strokes meeting - the X, drawn rather than typed.Keeps the letter the current wordmark already leans on, but makes it a mark in its own right that survives at favicon size.

NEXYSNEXYS

Monoline NA single drawn line folding into an N.The quietest, most institutional option. Lenders are a conservative audience, and this reads closer to a bank than to a startup.

NEXYSNEXYS

DrawsThree stacked bars of increasing length.Draw schedules and construction budgets are what Nexys does that generic LOS vendors do not. The most specific of the five - and the least flexible if the product broadens.

All five are drawn as vector, so any of them can be taken further - different weight, different proportion, paired with a different typeface - once one feels right. Tell us which two you want to see developed.

Usage

How to use it

Leave clear space around the mark equal to the height of the N.
Use the reversed variant on anything darker than Navy 800.
Drop to monochrome rather than recolouring the gradient.
Use the app icon below roughly 120px wide.

Don’t

Re-set the name in another typeface.
Recolour the X outside blue, ink, or white.
Stretch, rotate, outline, or add a shadow.
Place it on a busy photo without a solid or scrimmed backing.

Colour

Palette

The values the mark and the site are built from.

Nexys Blue#2563EBThe X, primary buttons, links

Blue 600#1D4ED8Gradient start, hover states

Blue 400#3B82F6The X on dark backgrounds

Purple 600#7C3AEDGradient end - the dot and CTAs

Navy 900#0A1735Dark surfaces the mark reverses on

Ink#0A0F1EThe wordmark on light, and body text

Slate#5A6B8CThe lockup descriptor, secondary copy

Mist#F4F7FDAlternating section background

Typography

Type system

Display - Lexend Deca, 700–900

Elevate loan origination

The wordmark is drawn from this face, which is why headlines and the logo feel related rather than merely adjacent.

Body - Inter, 400–600

End-to-end software for loan origination, mortgage CRM, loan servicing, and loan pricing - streamlining every step to boost efficiency.

Body copy, navigation, form labels, captions.

Get started

Want it in another format?

Tell us where the mark has to go - vector, embroidery, signage - and we'll cut the file.

Book a Demo See how it works